Video + Photo Creative for LAIKA Social Media and Creative Marketing Team
Created a wide range of content across all LAIKA social media platforms: Instagram, TikTok, Facebook, YouTube, Twitter and Linkedin, with over 3 million followers in total.
Primary role on the creative team consists of a combination of filmmaking, photography and video editing, with a strong focus on marketing and social media strategy for the studio and their films.
Work includes a variety of creative including an array of social media content, behind-the-scenes photography/videos, featurettes, trailers, advertisements and sizzle reels for a Golden Globe and BAFTA-Winning, Academy Award-nominated animation studio.
TikTok Launch for @LAIKAstudios
Achieved 1 Million Followers in the First 3 Weeks After Launch
Launched LAIKA Studios TikTok account as primary content creator, with many posts produced garnering well over 5 million views. Currently standing at 2.6 million followers with over 46 million likes in total on the platform. (2020)
Edited the majority of the @LAIKAstudios TikTok content including behind-the-scenes segments and sizzles, as well as assisted in the development of a strong social media strategy to maximize the reach and exposure of the studio.
The success of the @LAIKAstudios TikTok channel has been featured in articles by Vanity Fair, Empire, Vulture, Variety, amongst other publications.
Missing Link Awards Campaign
Studio Won the 2020 Golden Globe Award for Best Animated Feature
Created over 100 unique social media video pieces and shot/edited 9 featurettes for the 'Missing Link' Awards Campaign. Featurettes distributed as exclusives over various entertainment and news outlets.
Creative photographer for Awards Campaign Advertisements, Magazine Articles and Web Publications.
In addition, directed an innovative 360 degree stop-motion experience revolving around film production and interactive motion graphics, the first of its kind in the feature animation industry.
Behind the Scenes Video Campaigns
Director of InsideLAIKA
and WeLAIKA Series for @LAIKAstudios
Social Media Channels
Developed the brand of the InsideLAIKA and WeLAIKA social media series as director and supervising editor.
The InsideLAIKA series focuses on the passion and process of artists at LAIKA Studios, while the WeLAIKA series showcases the relation of the studio and another creative company/organization, all packaged within a one minute piece to be utilized on Instagram, Facebook, Linkedin and YouTube.
Notable WeLAIKA features include Cirque Du Soleil and Lego.
Producer and Director of a Behind-the-Scenes Series Documenting Artists from Around the Globe
A tri-weekly social media series that showcases the passion and making-of process of artists.
Content consists of part-education and part-entertainment, across a collection of work including artist interviews, behind-the-scenes photography/video shorts, featurettes and sizzles.
The series has garnered over 700K Likes and 4.5+ Million Views for video-related posts since its initial launch a year and half ago.